One of the most traditional holiday fun to do every year. The local radio station paints a rock, calls it ,"The Jingle Bell Rock" (like the song) displays it at a few sponcer locations, then hides it somewhere in town. The radio station, then, plays different clues each day on the station, and post some,"exclusive clues" at sponcer locations. The one who finds the rock wins over thousands of dollars in cash and prizes.